"Cough, Cold and Allergy (Hay Fever) Remedies in Croatia" Published

From: Fast Market Research, Inc.
Published: Mon Apr 13 2015


Besides the threats from other consumer health segments, cough, cold and allergy (hay fever) remedies suffered from a relatively mild winter which affected the number of coughs and colds. Apart from that, the vaccination policy of the government, which is aimed at the elderly, also contributed to the general health of Croatians during the winter.

Competitive Landscape

Relentless advertising ensures Coldrex continues to lead cough, cold and allergy (hay fever) remedies, with the brand recording a value share of 19% in 2014. This allows the brandís owner, GlaxoSmithKline, to maintain its lead by selling only one brand. The second most important brand is Maxflu, which is manufactured by local player Pliva Hrvatska and recorded a value share of 14% in 2014. Pliva Hrvatska, thanks to the addition of eighth-ranked brand Bisolex, remains closely behind the leading player after being over-taken in 2011.

Full Report Details at
- http://www.fastmr.com/prod/974588_cough_cold_and_allergy_hay_fever_remedies_in.aspx?afid=301

Industry Prospects

Herbal/traditional cough, cold and allergy (hay fever) remedies accounted for 26% of value sales in 2014. Euromonitor expects this format to increase in importance over the forecast period, though growth will remain slow. The reason for this is that herbal/traditional cough, cold and allergy (hay fever) remedies usually cost more and have a slower/milder impact on consumers. Croatians want to see immediate results from their purchased products and are thus more inclined to buy products with stronger and faster results.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Croatia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Croatia?
* What are the major brands in Croatia?
* What is the impact of influenza vaccinations on the sales of cough and cold products?



About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Cough, Cold and Allergy (Hay Fever) Remedies in Romania
- Cough, Cold and Allergy (Hay Fever) Remedies in Germany
- Cough, Cold and Allergy (Hay Fever) Remedies in Taiwan
- Cough, Cold and Allergy (Hay Fever) Remedies in South Korea
- Cough, Cold and Allergy (Hay Fever) Remedies in Portugal

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

Visit website »