In 2014, local newspapers reported that the use of cotton buds could damage ears, according to health consultants. However, it seemed to have little impact on demand for cotton buds. The majority of Vietnamese consumers kept the habit of using cotton buds to clean their ears, as they believe it helps maintain hygiene. Some of them also thought that avoiding placing cotton swabs in the ear canal remained safe.
In Vietnam, cotton wool/buds/pads was still highly fragmented with "others" accounting for a 59% value share in 2014. Consumers were not generally loyal to any particular brand because most product offerings available were relatively similar to each other, with a lack of differentiation. Moreover, there was almost no barrier for new entrants. Materials were abundant as Vietnam is a cotton-producing country. No high technology is required to produce cotton products such as cotton wool, cotton buds or cotton pads. As long as manufacturers provide products of decent quality at cheap prices, they can attract consumers and reap considerable profits.
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Over the forecast period, demand for cotton wool/buds/pads is expected to remain buoyant. High pollution levels in big cities, which can cause excessive earwax will boost sales of cotton buds. Furthermore, the trend of using cosmetic products among female consumers in Vietnam will persist over the forecast period. As cotton wool/buds/pads still tops the make-up removal item list, this trend will spur the growth of cotton wool/buds/pads over the forecast period.
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The Cotton Wool/Buds/Pads in Vietnam market research report includes:
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